Ninja Readi

Corded Hand Mixer

Project Goal

Design a corded hand mixer that solves problems in line with the brand identity of Ninja

Most people find themselves rarely using the hand mixer simply due to the sheer hassle of it all.

By streamlining the process of taking it out, attaching the beaters, plugging it in, using it, cleaning, and reshelving, the hand mixer can become a more frequently used appliance that raises kitchen productivity.

Form Development

After researching the current market for hand mixers, I started with the side profile and recognized that the most successful models used the same basic geometry

I then took a closer look at the driving factor behind Ninja’s popularity in the kitchen appliance market -

Designs that are modular and match the modern home aesthetic make for easy home integration of new technology.

Optimized Ergonomic Handle

All angles & dimensions carefully chosen to minimize wrist strain, and comfortably sit with the crook of the hand

82.5°

37.5°

1.1” x .95”

Indexing & Control

Thenar Region Support

The handle features a tapering octagonal profile, with a squared front for easy indexing and a teardrop shaped rear to nest in the palm.